Remember that you can personify a text in the sense that you can attribute verbs of reporting to it rather than to the author(s).
The advantage is that you start directly with the subject of the sentence rather than with a potentially confusing prepositional phrase.
So, in the examples that follow, the second choice is the better one because it gains directness by placing the personified subject first:
πIn the article “Don’t Blame the Eater”, the author highlights how...πThe article "Don't Blame the Eater" highlights how ...
πIn their paper, the researchers point out that...
πThe research paper points out that ....
πIn the Times article, the reporter makes the point that...
πThe Times article points out that...
πIn their paper, the authors argue that Father Christmas is a sinister figure.
πThe paper argues that Father Christmas is a sinister figure.
πIn their Times article, the reporter makes the point that..
πThe Times article makes the point that...
πThe authors of the book make a case for a flat tax.
πThe book makes a case for a flat tax.
πIn their book, Professors McInney and Forster claim that...
πProfessors McInney and Forster claim that .....
OR π Professors McInney and Forster's book claims that....
OR π The book by Professors McInney and Forster claims that....
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