Using this as
a pronoun,
especially when it is the first word in your sentence, is often problematic.
Consider for a moment the two uses of the word.
As a pronoun, specifically a "demonstrative
pronoun", it does what pronouns do, which is to replace a previously mentioned
noun (known as the antecedent). In this respect, this is no
different from the personal
pronouns he, she, I, you etc.
As an adjective, specifically a "demonstrative
adjective", it does what adjectives do, which is to tell you more
about the noun that follows. In this respect it is little different from
simple adjectives such as big, small, red, green (this apple, red apple, green apple, big apple, this fact, important fact).
The
problem arises when you use it as a pronoun, often (though not always)
at
the beginning of your sentence. Whereas "He" at the top of a
sentence is unlikely to cause confusion (a man will have been mentioned
earlier), "this" often appears as a pronoun standing for "what I
just said" or "the thing I just mentioned" or "the
point/observation I just made."
The problem with this use is that the reader must now read back to double-check
exactly what the point or thing just mentioned was, and a reader reading
backwards is a sign that your prose is not working.
So if you use "this" make sure it is followed by the thing it refers
to: "this issue", "this question" and so on. Do
so (this?) even at the risk of repetition of a word. If you cannot find
exactly the word you want because you are unsure what "this"
really refers to, then imagine how hard it is for your reader.
Quick rule: "This" at the start of the sentence - or anywhere else in
the sentence, though the issue is most frequently encountered at the start -
should always be used adjectivally (i.e. followed by the word to which it
refers).
Once you start inserting the missing word, now consider whether
"this" is necessary at all. Might not a simple "the" do
instead?
Here's an example:
Chinese
capitalism turns out not to be in the slightest bit concerned with liberal
values. This shows up the arrogance and
presumption of the experts who predicted that market forces would bring
democracy to China.
Improved version:
Chinese
capitalism turns out not to be in the slightest bit concerned with liberal
values. This indifference to liberal values shows up
the arrogance and presumption of the experts who predicted that market
forces would bring democracy to China.
Alternatively:
Chinese
capitalism turns out not to be in the slightest bit concerned with liberal
values. The Chinese indifference to liberal values shows
up the arrogance and presumption of the experts who predicted that market
forces would bring democracy to China.
Here
is an example of the "this" appearing later in the sentence, but
posing the same problem:
The
key point Diaz is making here is that this is problematic
because physicians, like everyone else, are misled by marketers.
The
solution, as before, is to define the "this" - to use it as a
demonstrative adjective rather than as a pronoun.
The
key point Diaz is making here is that this aggressive marketing of
off-label pharmaceuticals is problematic because physicians, like
everyone else, are misled by marketers.
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